The Taco Bell Breakfast Menu, known as First Meal, brings a welcome zest to the staid fast food breakfast choices. Instead of offering yet another breakfast sandwich or bland breakfast burrito, Taco Bell is staying true their slogan of “Think Outside the Bun” and is going after the estimated $45 billion Americans spend eating out at breakfast with a series of new products and healthy choices. Taco Bell is doing a slow roll out of the First Meal Menu with new locations and products gradually being added until the full nationwide roll out in 2014. Locations offering the new menu will serve breakfast from 8:00 am to 11:00 am. Typically Taco Bell menu prices for their breakfast items will range betweek $0.99 and $5.00.
The first surprise breakout star of the Taco Bell breakfast menu was the Waffle Taco that gathered a lot of attention on social media. This taco shaped waffle holds a sausage patty, scrambled eggs, and comes with a syrup packet. This food was originally tested in only a handful of Southern California stores. A customer’s Instagram pic went viral and proved demand for the innovative breakfast food. The waffle taco should be making its way to other stores in the coming months. The Waffle Taco will be priced at a recommended $1.79.
Similar in concept, as well as name, to the popular Crunchwrap Supreme, this anchor to the First Meal Menu is designed to be “good to go”, a vital selling point in American fast food breakfast choices. The A.M. Crunchwrap is scrambled eggs, choice of bacon or sausage, cheese, and a hash brown. No fork is needed to eat this self-contained meal wrapped in a grilled soft flour tortilla. This morning masterpiece is priced around $2.49.
Mtn Dew A.M.
Taco Bell is not only tinkering with the fundamentals of drive in breakfast food, but also with beverages. It is offering a new product from PepsiCo. called Mtn Dew A.M. that blends Mtn Dew with orange juice. This beverage has sold briskly in test locations and will likely be part of the full nationwide menu under the name Mtn Dew Kickstart. Other breakfast beverage choices in many locations are traditional coffee, served either hot or iced.
Items such as a yogurt parfait and a fruit topped oatmeal dish from Quaker offer a sharp contrast to other item choices. These healthier menu items are meant to serve as an alternative for the health minded consumer who also needs to eat breakfast in a hurry. Regular Tropicana Orange Juice is also sold for customers who like their juice and caffeine to be ingested separately.
Other Breakfast Items
In addition to the attention grabbing waffle taco and the A.M. Crunchwrap, the Taco Bell Breakfast Menu also offers items such as Cinnabon Delights, doughnut holes filled with Cinnabon frosting, breakfast burritos with eggs and a choice of bacon, sausage, or steak, and hash browns. The Cinnabon Delights have been the best selling First Meal Menu item and may soon be added to stores nationwide any time of the day. These specified Taco Bell menu prices may vary from each location.